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Lead generation and appointment setting
Sterling Prospecting is our subsidiary for outbound prospecting. It finds the people who buy what you sell, writes to each one personally, and books the sales appointment on your calendar.
How it works
Research
We define your buyer and build a list of named decision-makers.
Verify
Every contact is checked before we use it, so your message reaches a real inbox.
Write
Each email is written for that business. No mass templates.
Book
Interested buyers get a time on your calendar. You take the meeting.
Example: 19 appointments in 3 months
We ran outbound prospecting for a national drone light show company. The campaign booked 19 sales appointments and produced $10,000 in closed deals in 3 months. The other appointments are still open opportunities.
Run by Sterling Prospecting
Sterling Prospecting is a Tracy Sterling Group company. It publishes its delivery and reply rates, its process and its pricing model on its own site.
Common questions
What is appointment setting?
Appointment setting is a service that contacts possible buyers for you and books sales meetings on your calendar. You do the selling. We fill the calendar.
Is cold email legal?
Yes, in the United States, when it follows the CAN-SPAM Act. Each message must identify the sender, give a working way to opt out, and honor opt-outs. Our system does this on every send.
Which businesses is this for?
Businesses that sell to other businesses and earn enough from one new customer to justify a sales meeting. Examples: event production, construction, commercial services and managed IT.
How is this connected to Tracy Sterling Group?
Sterling Prospecting is our subsidiary. The same team builds the automation behind the outreach and the automation we build for clients.
Show us the task that takes too long
Book an in-person visit in Utah or a Google Meet call. Your booking goes to both partners.
Book a meeting